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The Google Pixel 10 Pro XL is the most complete Android smartphone Google has ever made, and now, it is finally more affordable than ever in the UK.
The Pixel 10 Pro XL is now available for just £999, down from £1,199, giving you a £200 saving on one of the smartest and most advanced phones on the market this Black Friday.
That’s not a bad discount for a flagship phone that’s not even been around for three months, so I’d take advantage of the price cut while it lasts.
£200
off
Google’s Pixel 10 XL is discounted for the first time
Snag the Pixel 10 Pro XL for £999, with £200 off its launch price in an early Black Friday deal.
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£999
The 6.8-inch Super Actua Display stands out as the best display on any Google phone, thanks to the excellent colour reproduction and high levels of brightness.
It’s the latest flagship model that showcases Google’s most advanced AI capabilities through its Tensor G5 chip and Gemini AI system.
To that end, we’ve awarded it the best for AI in our best Android phones buying guide, thanks to its unmatched AI integration.
You’ll see this on real-time photo enhancement to live call summaries, and instant language translations. Gemini deeply integrates AI into the core of the Pixel experience, with great results.

Photography has always been Pixel’s strongest suit, and the 10 Pro XL continues that with a triple-lens setup that can deliver sharper, more dynamic shots in every lighting condition.
Battery life remains one of the Pixel’s underrated strengths, offering a comfortable day of use with performance management, plus extra life in a more extreme battery saver mode for when you need extra longevity.
To bring things full circle, there are plenty of premium flagships out there promising AI power and performance, but at £999, the Google Pixel 10 Pro XL delivers this, making it one of the most compelling smartphones you can buy today.
The Pixel 10 Pro XL looks great, has a brilliant display and consistent camera performance. It’s not perfect by any means, but with the added convenience of PixelSnap, it slots into everyday life easily and may just convince some iPhone users to switch to Android.
Pros
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Brilliant large display with wonderful colours and contrast -
Consistent camera performance in any condition -
Fluid and playful software -
Strong suite of AI features
Cons
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It’s a bit of a brick -
Performance lags behind rivals in gaming/benchmarking tests -
Camera results often seemed over AI processed
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