prime-day-2025:-get-ready-for-the-sales-event-with-our-live-blog

Prime Day 2025: Get ready for the sales event with our live blog

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Amazon has now officially confirmed the dates for Prime Day 2025, and with the sale soon to be upon us you can learn everything you need to know about the event below.

With Amazon’s Spring Deal Days being firmly in the rear-view mirror, the next major event on the consumer calendar is Amazon’s most famous sale of all: Prime Day.

Prime Day is Amazon’s annual sale designed to offer big brand products at a reduced price, exclusively for Amazon Prime subscribers.

Prime Day is the best opportunity before Black Friday to score a bargain on the latest tech, so if you’re in the mood for a bit of summertime retail therapy, here’s everything you need to know about Prime Day 2025.

When is Prime Day 2025?

Amazon Prime Day 2025 has been confirmed to take place between July 8 and 11, meaning there are four days of deals to get involved in.

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These dates put it slightly earlier than last year, when it took place the week after and ran for a couple of days.

Do you need Prime for Prime Day?

Yes, unlike Black Friday, which is open for all, Amazon Prime Day is strictly for those who subscribe to Amazon’s Prime service and pay for it either monthly or yearly.

When should you sign up for Amazon Prime?

Knowing when to sign up for Amazon Prime (if you’re not already an active member) is crucial for making the most out of Prime Day.

If you’re signing up to the 30-day free trial then we recommend doing so the day before Prime Day kicks off (July 7) as you’ll have full access to the sale’s exclusive deals, and have plenty of time left over to enjoy additional perks like access to Prime Video and fast delivery.

What happened during last year’s Prime Day

Last year’s Prime Day sale was particularly handy if you were in the market for a new phone, as there were some monumental discounts available for the Pixel 8 Pro and the iPhone 14 Plus, not to mention a ton of accessories to pair with them.

For example, AirPods Pro 2 were down to just £179 from £229, and in the US you could nab the excellent Apple Watch SE 2 for only $169. Hopefully we see a reappearance of some of these offers for 2025.

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Prime Day 2025 live blog

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